This post in an extract from eBook 'A simple guide to increase bookings in-destination' written by Johanna Messer. Download your copy here.
In many cases, simply practicing your tours or activities is the best form of marketing.
If your tour takes place in - or passes by - a busy or iconic tourist location, let people around you know what you do and who you are.
In TrekkSoft’s hometown Interlaken, Switzerland, the paragliding instructors' smooth landings on the town's prime location Höhematte are a powerful marketing tool to attract adrenaline seekers and curious passers-by alike.
Brand Attention
For attention and recognition, we suggest branded clothes, gear or transportation vehicles to stand out from the crowd. Not only does it help your current guests during their tour - you are also likely to make the introduction with future customers (remember almost half of them are already in destination and looking for things to do!).
To turn brand attention into on-the-spot conversions, an on-site stand located close to your activities or in a tourism hub allows potential customers to instantly inquire, book and pay right on the spot.
"You only live once”
While in holiday mode, many of us enjoy spontaneous activities and positive unexpected happenings as part of a memorable stay, embracing it with a “you only live once” attitude.
In addition - did you know that face-to-face interaction generates an, on average, higher basket value than remote or online bookings? You can read more about the impact of human interaction in our Travel Trends Report 2019.
To do business on-site, a supporting booking software allows tour companies to complete bookings in person. Through a Point of Sales (POS) Desk or mobile app, staff can check live-availability and take payments in cash or electronically through using a provided card payment device.
The same booking tools also allow tour guides to upsell to guests fancying add-ons such as meals, souvenir items or a seat upgrade - prior to, during and following their tours.
Download the full eBook to see all the latest trends
