Marketing experiencesExperiential travel is a form of tourism in which people focus on experiencing a country, city or particular place by connecting to its history, people and culture. And it's a key tourism trend for 2018.
The power of social mediaMany regional and local tourism bodies have relatively tight budgets, which makes social media the perfect advertising tool as part of a robust marketing strategy.
Marketing your destinationAs DMOs continue to evolve into brand managers, it may be time for them to expand their reach outside of the tourism industry.
Maximize revenueFirst up, you need to transform your destination website into an activities marketplace on which local tour and activity suppliers can sell their services.
