About this Webinar

Booking a destination or travel activity is easy.  With unprecedented information and apps at our fingertips, we can get inspired (“Let’s go to Barcelona this weekend”) and book it from anywhere.  It all works perfectly - IF you know where you want to go, what to do, where to stay, and how to get there.

But what if you’re feeling more adventurous and want something new, an off-the-beaten-path destination or activity? Fortunately, there’s a world of options…an overwhelming number of options.  How can travelers find what’s right for them?  How can destinations and tour operators get on a traveler’s wish list?  

In this webinar we’ll put ourselves in the shoes of today’s traveler.  Looking at how technology and trends impact travel decisions, we’ll examine what captures the imagination of travelers.  Most importantly we’ll gain an understanding of the triggers that spark a traveler’s journey: The Inspiration Effect.

What you will learn 

• Why inspiration is the most critical part of any travel business
• What the traditional conversion funnel and Darth Vader have in common
• Evolution of travel inspiration and the impact of new technologies and trends
• Best practices and specific tactics to leverage inspiration for your business today