About this webinar

Millennials are changing the face of the travel industry. Many people think of millennials as 15-year-olds with a Snapchat addiction, but the reality is in three years we will have 40-year-old millennials.

Marketing to millennials is essential for the travel industry. Millennials are 23 percent more likely to travel abroad than older counterparts. Millennials also budget more for entertainment and vacations. In fact, millennials will spend $1.4 trillion on travel each year by 2020.

The key learning points

• Empirically validated research findings from three international studies will illustrate the values of millennial travelers
• Leveraging socially conscious and experience based travel
• The role of smartphones in the travel experience
• Effective content marketing strategies
• And much more...